Friday, November 21, 2014

One Direction, One Ethnicity

www.popjustice.com
Boy band sensation, One Direction, just released their music video for their most recent single “Night Changes.” The concept behind the video is clear: You, the viewer, get to go on a different date with each of the five boys in the group, ranging from a romantic dinner to an evening at a fair. It’s certainly a cute idea! Your favorite member can look at you fondly, win you a stuffed teddy bear, and reach out to hold your hand… but that’s where the video gets tricky. 
You see, the video does show several of the boys holding "your" hand, but that means that the video also shows "your" skin tone, and, in every scenario, your skin tone is white. Unfortunately, if the intention behind the “Night Changes” video was to give every fan the opportunity to have a date with One Direction, it has failed because it makes the assumption that every fan is white.
You can watch the video below.


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